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AMG EXPERIENCE ON ICE
Advanced Week

WHAT TO EXPECT

Where precision takes the lead

Clear skies. Crisp Arctic air. Welcome to Swedish Lapland – and to an exclusive AMG Experience on ice tracks modeled after some of the world’s most iconic racing circuits.

This is where precision meets instinct. From your first lap on Monday to your departure on Friday, you’ll fine-tune your timing, master your lines, sharpen your reflexes, and push control to the limit. Every lap is a test. Every gain, a statement. This is where performance driving becomes second nature.

Take command of the latest Mercedes-AMG models as you carve across the frozen surface of Lake Galtisjaur – guided by our expert instructors. With in-depth video analysis, drift scores, and personal coaching in small teams, you’ll progress quickly – ready to take on the ultimate challenge. For those who chase the edge – and expect to feel their evolution by week’s end.

After intense hours on the ice, retreat to the AMG Lodge with its warmth and Nordic charm. Unwind in comfort, enjoy Swedish cuisine, and connect fireside with fellow members of The World’s Fastest Family.

*Programme selection subject to change.

The following services are included in the basic price of your booking:
  • Provision of selected Mercedes-AMG vehicle models for driving in double occupancy
  • Driving dynamics programme led by AMG Experience-certified instructors in German and English language
  • Safety-Briefings
  • Four nights' accommodation at the exclusive AMG Lodge 
  • Premium catering throughout the entire AMG Experience
  • All transfers during the event period
  • A drive in the AMG race taxi
  • Coverage of the event by a professional photographer and provision of the images following the event

Day 1:

  • Individual arrival at the airport Arvidsjaur (AJR), Sweden
  • Personal welcome at the AMG Experience counter from the AMG Experience Team
  • Transfer to the AMG Lodge in small groups
  • Check-in and Safety Briefing (Part 1)
  • Transfer to the AMG training area
  • Introduction training session on special handling courses
  • Joint dinner with the instructors and participants at the cottage by the lake
  • Transfer to the AMG Lodge
  • Champagne reception

Day 2:

  • Breakfast at the AMG Lodge
  • Safety-Briefing (Part 2)
  • Transfer to the AMG training area
  • Training session focusing on rear-wheel vs. all-wheel drive
  • Lunch at the AMG Cottage
  • Training session focusing on controlled four-wheel drifting
  • Transfer to  the AMG Lodge
  • Joint dinner with the instructors and participants at the AMG Lodge

Day 3:

  • Breakfast at the AMG Lodge
  • Transfer to the AMG training area
  • Training session to perfect four-wheel drifting
  • Lunch at the AMG Cottage
  • Training session focusing on four-wheel drifting on challenging handling tracks
  • Free practice – Drift Challenge
  • Transfer to the AMG Lodge
  • Joint dinner with the instructors and participants

Day 4:

  • Breakfast at the AMG Lodge
  • Transfer to the AMG training area
  • Training session focusing on four-wheel drifting on challenging handling tracks
  • Lunch at the AMG Cottage
  • Drift-Challenge
  • AMG race taxi
  • Transfer to the AMG Lodge
  • Award ceremony and farewell
  • Joint dinner with the instructors and participants

Day 5:

  • Breakfast at the AMG Lodge
  • Optional: Snowmobile tour (can be booked separately)
  • Transfer to Arvidsjaur Airport (AJR) in small groups
  • Individual departure 
Programme schedule subject to change.

You need a German class B driving licence, a European driving licence or an international driving licence. You must be at least 18 years old to take part in the Advanced Week.

The AMG Experience operated zet:motion. GmbH selects locations and dates for this exclusive event where very good conditions for a unique driving experience are highly likely. The event takes place on a specially prepared open-air ice track – tailor-made for precise performance and maximum driving dynamics.
The safe and first-class execution of the event depends critically on the weather conditions required for a stable ice surface (sustained temperatures below 0°C) being present for a sufficient period before and during the event. However, even at short notice, unforeseen weather changes may occur that make it impossible to hold the event for safety reasons.
The AMG Experience operated zet:motion. GmbH therefore reserves the right to cancel the event or the entire trip, even at short notice before departure. For maximum flexibility, we recommend taking out travel cancellation and interruption insurance or booking arrival and departure tickets that can be cancelled at short notice.

Flights to and from Arvjidsjaur airport*
Our team is happy to assist with your bookings 

Single occupancy in a vehicle: + € 6,350 instantly bookable*
You would like to have a vehicle for yourself, with which you train on all days. 

Personal instructor on request*
The instructor focuses solely on you.

Snow mobile tour for + € 400*
Carried out by an external provider on the day of departure.

*added to the basic Price

Errors and omissions excepted. Images similar.

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Contact

If you have any questions regarding our events, dates or your booking, please contact us. This is how you can reach us: