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AMG EXPERIENCE ON ROAD
Explore South Tyrol

WHAT TO EXPECT

Summit Drive South Tyrol.
Cool mountain air, sharply drawn alpine contours, breathtaking pass roads found nowhere else – and a sunrise that casts the Alps in a light unlike anything you’ve seen before.
Five days far removed from the everyday: you’ll reach heights that are usually out of reach, explore exclusive off-road sections and drive routes that remain inaccessible without special permission. This is what makes the experience so extraordinary: it offers what many dream of – and only a few ever receive.

Tenne Lodges – where your experience begins
Your journey starts at Tenne Lodges, a five-star retreat crafted from wood, stone and alpine character. Just minutes from the Jaufen Pass – one of South Tyrol’s most striking mountain roads – you’ll find calm and strength before heading into the high mountains the next morning. Gourmet cuisine, a spa and an infinity pool with panoramic views set the stage for what awaits outside: crisp mountain air, pure performance and an experience that goes far beyond a typical scenic drive.

On Road – alpine routes for the ambitious
Across three intense driving days, you’ll conquer some of the most spectacular mountain routes in Europe. Every pass you tackle is the result of a carefully curated selection – you drive only those routes that meet our experts’ exacting standards: handpicked, exclusive, unmatched. Among them are true Alpine classics, crowned by the Stelvio Pass, a high-mountain icon at 2,757 metres. With us, you travel on routes that rank among the most impressive anywhere in the region. Hairpins, tight switchbacks, shifting gradients and sections where an AMG can truly show what it’s made of. This is where performance becomes tangible: turn in with precision, accelerate at exactly the right moment, savour every metre.  
You’ll rotate through selected AMG highlight models of the latest generation – cars that unfold their full potential on precisely these kinds of roads. Even at more than 2,700 meters of elevation, they’ll leave you with the unmistakable feeling: there’s still more to give. 

AMG Off-Road – routes deemed undrivable
On one of the days, you’ll leave the asphalt behind and enter terrain closed to the public – accessible only through our private local partnerships. You’ll traverse meadow-lined mountain paths in Ratschings, master the demanding landscape of a working quarry, and finally reach a passage high above the Stelvio Pass at nearly 3,000 metres, where off-road capability and alpine scenery merge into something truly unforgettable. 
Here, our AMG SUVs show what they can do beyond the road: balanced power distribution, maximum traction and stability on any surface – far from any test course. 
With our experienced instructors by your side, you’ll learn how technology and driving intuition work hand in hand. Obstacles turn into challenges, challenges into moments worth remembering. 
And then comes a shift in perspective: a helicopter flight over the peaks of South Tyrol. You’ll see the routes you’ve driven – drawn like lines across the landscape. And you’ll know: these are moments that stay.

Alpine cuisine – South Tyrol’s flavours, traditional and modern
This experience blends performance and culinary discovery in a distinctive way.
Lunch might take you to a historic mill, a place where Tyrolean tradition meets Italian hospitality, and every ingredient tells a story. Authentic, simple, unmistakable.
In the evening, the journey continues: a signature dinner in the mountains, crafted by people who live their passion. Regional cuisine at the highest level – emotional, honest, artisanal.
And to finish: fine dining at Tenne Lodges. Here, alpine cuisine is reimagined – surprising, artistic and refined. Not just an accompaniment, but an essential part of the experience.

Drive the iconic. Experience South Tyrol.

These services are included as standard in the basic price of your booking: 

  • You will spend four nights in a double room for single use at the luxurious Tenne Lodges five-star hotel.
  • You will drive in double occupancy in current Mercedes-AMG models provided by us. 
  • You will be provided with first-class catering throughout the event. 
  • As part of the programme, you will have the opportunity to savour at the mountains of South Tyrol on an exclusive helicopter flight (depending on weather conditions). 
  • A professional photographer will attend the event and we will send you the photos afterwards.
  • The entire event will be held in German and in English.
  • The number of participants is limited to a maximum of 20 people. 

Day 1: 
Individual arrival at Tenne Lodges hotel (recommended arrival by 5:00 pm)
Welcome and safety briefing 
Gourmet dinner at Tenne Lodges hotel

Day 2: 
Breakfast at Tenne Lodges hotel
Guided drive towards Merano
Lunch at Miil restaurant
Guided drive back to Tenne Lodges hotel
Free time
Dinner at Tenne Lodges hotel

Day 3: 
Breakfast at Tenne Lodges hotel
Guided drive towards Val di Vizze
Off-road training in the quarry
Guided drive towards Prantneralm
Lunch at Prantneralm
Guided drive back to Tenne Lodges hotel
Free time
Guided drive towards Summit Mountain Club
Dinner at Summit Mountain Club
Cable car ride back to Tenne Lodges hotel

Day 4: 
Breakfast at Tenne Lodges hotel
Guided drive towards Stilfser Joch
Off-road training, lunch and glacier ride on the summit
Guided drive back to the helipad
Helicopter flight back to Tenne Lodges hotel (depending on weather)
Free time
Dinner at Tenne Club

Day 5: 
Breakfast at Tenne Lodges hotel
Individual departure

*Programme schedule subject to change.

You need a German Class B driving licence, a European driving licence, or an international driving licence. 
You must be at least 21 years old to take part in the Explore South Tyrol. 

Five-star Hotel Tenne Lodges

At the gourmet Hotel Tenne Lodges, you can expect relaxed five-star luxury with everything you could desire, including excellent cuisine and a relaxing wellness and spa area. This family-run gem, designed in a modern Alpine style, is located in the green hinterland of South Tyrol, just 20 minutes from Sterzing. All 35 rooms are very spacious, measuring at least 55 m², and impress with their perfect blend of tradition and modernity. The various awards received from luxury restaurant and hotel guides, such as Gault-Millau, Falstaff and Connaisseur Circle, speak for themselves. Grounded yet cosmopolitan, the Hotel Tenne Lodges offers a home in nature.

Personal instructor: The instructor focuses solely on you on arrival or departure day.

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Contact

If you have any questions regarding our events, dates or your booking, please contact us. This is how you can reach us: