Power and Performance at the Arctic Circle
Your AMG Experience begins where the road gives way to snow – deep in the Swedish winter, near the Arctic Circle. In a place that most never reach, you‘ll discover what true performance feels like.
The Performance Plus training course teaches you the key basics on ice and snow and shows you how quickly a sense of respect for the surface can turn into genuine confidence on the slopes.
Taking an AMG across a frozen lake is unforgettable – a moment when control meets adrenaline, and driving turns into passion. On specially prepared ice tracks, you’ll learn how to handle our high-performance vehicles with precision, fine-tuning your instincts and mastering every drift.
At the wheel of the latest Mercedes-AMG models – with powerful engines, precison-tuned suspension and studded tires – you’ll feel a level of control that redefines driving. From rear-wheel to all-wheel drive, every input is immediate—every reaction, unmistakable.
Drift through every curve in our cars such as the GT 63 Coupé. The rear axle lags deliberatelyy, grip fades – yet you carve through with unwavering control. In the quiet expanse of Arjeplog, you’ll come to understand what performance on Ice truly means.
Throughout the experience, our expert instructors are by your side. In small groups, you’ll take turns at the wheel, receiving direct and personal feedback that helps you progress with every lap.
After a day of ice and adrenaline, the AMG Lodge welcomes you with warm hospitality, Scandinavian comfort and panoramic views of untouched snowfields and the shimmering Northern Lights or enjoy the small spa area with a sauna and hot tub. Unwind over two nights of comfort, fine dining and unforgettable moments – as part of the World’s Fastest Family.
An experience that leaves you wanting more.
Arjeplog, Sweden
1.5 days driving time
The AMG Experience operated zet:motion. GmbH selects locations and dates for this exclusive event where very good conditions for a unique driving experience are highly likely. The event takes place on a specially prepared open-air ice track – tailor-made for precise performance and maximum driving dynamics.
The safe and first-class execution of the event depends critically on the weather conditions required for a stable ice surface (sustained temperatures below 0°C) being present for a sufficient period before and during the event. However, even at short notice, unforeseen weather changes may occur that make it impossible to hold the event for safety reasons.
The AMG Experience operated zet:motion. GmbH therefore reserves the right to cancel the event or the entire trip, even at short notice before departure. For maximum flexibility, we recommend taking out travel cancellation and interruption insurance or booking arrival and departure tickets that can be cancelled at short notice.
Flights to and from Arvjidsjaur airport (AJR)*
Our team is happy to assist with your bookings
Note: Limited service for flights on February 10, 2027. Applies to return flights for Performance Plus from February 8 to February 10, 2027, and arrival flights for Performance Plus from February 10 to February 12, 2027.
Single occupancy in a vehicle: + € 3,350 instantly bookable*
You would like to have a vehicle for yourself, with which you train on all days.
Snow mobile tour: + € 420 instantly bookable*
Carried out by an external provider on the day of departure.
Personal instructor on request*
The instructor focuses solely on you.
Accompanying person on request*
You can bring an accompanying person in a single room or a double room.
Pre- or post night stay on request*
You can extend your event by adding an extra night’s stay before or after.
Helicoptershuttle to airport on request*
Carried out by an external provider.
*added to the basic price
Errors and omissions excepted. Images similar.